Search engine optimisation is the process of editing/adapting your website in order to have it appear on the first pages of search engines such as Google.
SEO is a highly effective marketing technique allowing you to realise precise, targeted traffic towards your website through users searching specific terms relating to the service/product you offer. More visibility, more clicks, more traffic, more sales!
Statistics show that 80% of Internet users, use search engines to begin their research into purchasing
The idea behind On-Page SEO is to identify the keywords potential customers are searching for and adapt your website in order for Google to crawl the site most effectively and to have it appear in the first pages of Google’s organic results (organic results are the links in the index that appear due to relevance to the search term, not a paid advertisement).
Using a variety of expert techniques, we at The Armchair Athletes edit the back end of your site, keeping in line with Google’s regularly updated guidelines, to make the coding and structure of the website more attractive to Google’s crawling bots, which encourages the search engine to populate the first page of their index, under the specific keywords chosen, with links to your site.
Using programs provided by Google (screenshot below) we can analyse and report on the progress to identify what is working and what isn’t, ensuring your site is always fully optimised to maximise your chances of a page 1 position.
This involves creating valuable content for external sources on the web, which encourages inbound links to your site. The more links placed, the more relevant your site becomes in Google’s index. We identify and target suitable, good quality websites and provide them with rich content in order to most effectively establish valuable inbound links to your site, resulting in a more search engine visible website.
Once your page 1 position is realised, you will inevitably see a sharp increase in targeted traffic to your website, which in turn will result in an increase in sales and a more profitable company.
Get in contact with us today and let us guide you through the process of placing your website on the top pages of search engines and increasing sales through Internet marketing.